The "beautiful is good" effect

 I had the pleasure of spending the past week with three beautiful women on a beach in Mexico.  I know - tough life, right?  Yes, one of them was my wife, and two friends came along for the ride.  I learned two important things from this experience -
    1) SPF 15 is completely useless under the June sun in Cancun
    2) Men are universally predictable around beautiful women

I am accustomed to getting preferential treatment when I travel with my incredibly beautiful wife.  When we go out for dinner, waiters will always treat us (well my wife, actually) with more preference than other tables.  I started noticing this a while ago when we would go to a place that I also tended to visit alone or with male friends - the attention was always better when I took my wife. Apparently there is also a multiplying effect.

This past week I was vacationing in the Mayan Riviera with my wife and two attractive friends when I realized I was experiencing something called "the beautiful is good effect" and it does indeed seem to have a multiplying effect.  The bar tenders at the resort pool treated me like a king with my own harem.  One of them was offering service of some kind every 15 minutes with complimentary drinks, food service, you name it.  The beach crew even came by and offered a selection of activities (para-sailing, scuba, etc).  While these are normally available to anyone, you normally have to go to them for the service, not simply lay there on a deck chair waiting.  We seem to have proven empirically that the "beautiful is good" effect is very real.

It's not fair, and it sucks for not-so-attractive people, but this remnant of our evolutionary path does serve a purpose.  It is completely logical that more attractive people are likely to be healthier mates, better for breeding and propagation of the species.  It also makes sense, in an evolutionary way, for the attraction to be stronger in groups - strength in numbers and all that.

It got even better on Friday when two more beautiful women joined us for a day on the beach in Playa Del Carmen.  Different location, different environment, different service staff, but same effect.  The server came short of offering us complimentary foot rubs, but I am sure they would have been provided if asked. Needless to say, I highly recommend traveling with beautiful people.  I am sure if Hugh Hefner walked into a New York hotel alone and unannounced people would barely recognize him, but when he appears with five bunnies in his entourage, people say "hey, there's Hugh Hefner… with his harem".

I found it fascinating to watch and it stirred a desire to read more on sociology and anthropology in the future.  OK, maybe that is just the Margarita talking :-)

Be Awesome - Change the world.